Group Manager, Digital Marketing
Abbott Laboratories
Hillary VanderBand has over 20 years of digital marketing experience and currently leads the global digital marketing efforts in the Structural Heart Division at Abbott Laboratories. With a passion for new technologies, Hillary creates processes and provides training to marketing teams to help drive adoption of digital tools and channels including marketing automation, SEO/SEM and social media. Hillary has worked across many regulated industries, including consumer health and safety products, consumer lending and medical devices. Hillary has her MBA from Thunderbird School of Global Management at Arizona State University and her bachelor’s degree from Albion College.
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Anatomy of a Tweet – How to Promote on the Socials in a MedDev Regulatory Environment.
Wednesday, October 4, 2023
2:00 PM – 3:00 PM EDT