Anatomy of a Tweet – How to Promote on the Socials in a MedDev Regulatory Environment.

Description: Your company wants to use social media to promote your medical device. Where to start? For over a decade, digital marketing has embraced social media platforms such as YouTube, Twitter, or Facebook, to advertise and promote products and therapies. It is estimated that nearly 5 billion people globally utilize social media, and this just continues to grow. In a US MedDev regulatory environment, the fast-paced journey can be challenging at first but with the right strategy and framework, the results will be impactful. This session will discuss the key aspects of medical devices advertising and promotion from a procedural perspective and how to prepare content for smooth MLR (Medical, Legal, Regulatory) reviews. On a pragmatic basis, the Anatomy of a Tweet session will also provide the audience with a simple template for content routing, using tweets as examples, lessons learned and best practices, for a complete walk-through from start to finish. This session's learning objectives are applicable to audiences of small and larger companies alike.