As the world's most populous country and second-largest economy, China represents a significant opportunity for medical device manufacturers looking to expand their global footprint. However, the market entry process in China can be challenging, with various regulatory hurdles to overcome before gaining access to this vast market. In this session, we will explore the key market access barriers for medical devices in China and discuss business strategies for overcoming these barriers and challenges. These barriers can include regulatory requirements, policies, clinical trials, differences in testing standards, reimbursement and procurement, domestic protection and competition, and more.
Learning Objectives:
Understand the general medical device market access process in China.
Describe at least three common market access barriers for launching a new medical device in China as a foreign manufacturer.
Explain how to achieve China market access with better business strategies that are compliant with regulation.
